Leading Thai media group Bangkok Post signs agreement for Cxense software
Oslo, Norway - 14 September 2017 - Cxense ASA (OSE: CXENSE) today announced that
the leading Thai media group The Bangkok Post Group signed an agreement with
Cxense for use of its data management and personalization software.
The Bangkok Post Group publishes some of Thailand's leading newspapers and
magazines, including the English-language Bangkok Post, the Thai-language
business daily Post Today, as well as various lifestyle, finance and science
magazines in both English and Thai. The group is also engaged in digital media,
TV- and radio broadcasting, as well as book publishing.
The Bangkok Post Group will use the Cxense platform to increase user engagement
and increase advertising revenues by providing a personalized experience and
improve audience segmentation for their digital business.
About Bangkok Post Group:
Bangkok Post Public Company Limited is a leading media group in Thailand and
listed on The Stock Exchange of Thailand (SET).
The group publishes and distributes the Bangkok Post, an English-language daily
newspaper, Post Today, a Thai-language business daily newspaper, M2F, free Thai
-language daily newspaper, S Weekly, a weekly English-language newspaper and
five English-language lifestyle magazines namely the Guru Magazine, MUSE and
BRUNCH inserted in the Bangkok Post, and Smart Finance inserted in the Post
Today. The Company's news and information businesses in the last few years have
already expanded to include electronic and digital media and a job matching
engine on line, www.m2fjob.com. It has expanded continuously into the multimedia
coverage with a TV and radio programme production; and organised events and
conferences under the name Bangkok Post and Post Today. The Company also engages
in commercial printing and book publishing under the name PostBooks publisher.
Its subsidiaries and a jointly controlled entity company, publish and distribute
the Thai language editions of Elle, Elle Decoration, Marie Claire, Martha
Stewart Living, CLEO and Science Illustrated.
Cxense helps hundreds of leading publishers and marketers across the globe
transform their raw data into their most valuable resource. Cxense's leading
Data Management Platform (DMP) with Intelligent Personalization, give companies
unprecedented insight about their individual customers, and enables them to
action this insight real-time in all marketing and sales channels. Benefits
include increased digital revenue and user loyalty. Cxense works with brands
such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller and many
more. Cxense is headquartered in Norway with offices worldwide and the company
is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Mobile: +47 90 66 00 62